It’s safe to say that Enthusiast Gaming (OTCMKTS: ENGMF) may no longer be the gaming industry’s best-kept secret.
Enthusiast is pleased to announce that it has entered into an integrated sponsorship agreement with @Samsung. Cross-platform sponsorship will utilize the breadth of #EGLXReach into coveted Gen Z and Millennial demographics. #gaming #sports https://t.co/wAeu6yVwQE
– Game Enthusiast (@WeAreEnthusiast) January 18, 2021
They have announced a new cross-platform sponsorship deal with Samsung. The partnership aims to leverage media advertising, personalized content, esports sponsorships, influencer marketing, and entertainment activations on Enthusiast’s diversified fan engagement platform. This will include:
- Product placement and promotional activity with team influencers and brand ambassadors, including during live streamed content,
- Luminosity Gaming team sponsorship, including logo placement on team jerseys and various entertainment activations,
- Custom content integrations within certain enthusiast media web and YouTube properties,
- Placement of the logo on social media channels,
- Show media advertising on enthusiastic media channels,
- Sponsorship of the EGLX 2021 event
Enthusiast (OTCMKTS: ENGMF) is the largest gaming media network in North America with 300 million monthly users across all platforms. Its users are divided into three divisions: Media, Events and Esports, and Samsung has included each of these aspects in its agreement. Utilizing Enthusiast’s media capabilities with its 100+ different web platforms and 1,000+ Youtube channels for ads and content integrations, sponsoring EGLX 2021, Canada’s largest gaming expo and ultimately sponsoring your team electronic sports; Luminosity Gaming, which features some of the best teams and creators in the world, including xQc, Muselk, Tori Pareno, and Fresh.
CEO Adrian Montgomery had this to say about the deal: “We are delighted to announce Samsung as a gaming enthusiast partner and to work with them on our suite of integrated media, e-sports and entertainment resources to raise awareness and drive game sharing. its leading PC offerings, designed exclusively for gamers. It is an honor to work with Samsung, the world leader in electronics, and have their logo on our Luminosity t-shirts.“
In November, they announced their plan to list on the NASDAQ, a natural step forward for Enthusiast Gaming (OTCMKTS: ENGMF), as they have received immense interest from investors both in the United States and internationally.
In December, they were ranked seventh on Forbes’s list of the most valuable esports companies for 2020. Going from unranked the year before to seventh is a huge improvement in itself, but there’s a case that they should still be. Taller. Given the fact that they have the highest estimated total revenue on the list, as well as the various avenues they use to generate that revenue in addition to esports, it can be seen that Enthusiast Gaming (OTCMKTS: ENGMF) is the sports company. Most valuable electronics, on the other hand, received the lowest multiple due to their lower percentage of revenues linked to esports, which was used to estimate the valuation of each company multiplied by its revenues.
This is not the only major partnership for Enthusiast in recent months. During the US presidential election, they were recruited by the Biden-Harris campaign in an effort to target players to come out and vote. Leveraging their roster of talented and popular influencers and creators, they were able to boost voter engagement through Fortnite maps. With 65 million of its 300 million monthly users residing in the US, the goal of the partnership was to be able to reach the Gen Z and Millennial demographics, which comprise 70% of the Enthusiast audience, which makes for a great way for the Biden-Harris campaign. to connect with potential voters.
Enthusiast Gaming (OTCMKTS: ENGMF) continues to grow their audience and partner base, making them one of the most intriguing gaming companies, if not the most intriguing, for 2021 and beyond. It will be great to see how this new sponsorship from Samsung unfolds and what else they have together for the future.