British esports brand Excel has announced several new hires to help increase its commercial reach. These new roles bring a wealth of knowledge and experience that Excel hopes will “shape, report and measure” its accelerated growth over the next 18 months. Built around the core pillars of sustainability, inclusion and learning of the company, the new additions will undoubtedly be a great boost behind the scenes of Excel.
New members hope to boost Excel
Mark Carter joins as Chief Commercial Officer. Carter has more than 15 years of experience in digital partnerships, working alongside brands such as UEFA and Visa. Your experience will add to a vast network of contacts and platforms that Excel can use to grow your UK and international presence. “I am proud to share that, along with the growth of the commercial team, our portfolio has increased by 300% over the last four months,” says Carter.
Along with Carter, Jordan Bedford joined Excel as a Partnership Manager. With 3 years of business development and sales experience, Bedford will help grow and maintain Excel’s business portfolio. Elle Garner also joins Excel from Bristol Student Union, where she was responsible for managing commercial media sales and advertising opportunities. Garner will join the team to help interpret the data, using key business concepts and decision making to help guide the growth of Excel.
The newest member to join the Excel business team is Owen Betterbridge. Betterbridge previously worked at the Human Race, managing their partners and sponsors at mass participation events. He joins Excel with a wealth of partnership experience, hoping to grow Excel’s partnership portfolio.
Excel recently committed $ 20 million in funding to see the brand’s developer. The investment was made in the hopes of generating bold new business partnerships, both in the UK and abroad. So far, the new team has attracted partnerships with world-famous brands such as Chupa Chups, Sony, Beyond NRG, and AndaSeat. With the investment and wealth of experience brought by the new team members, there is no doubt that the upcoming business year will be a strong one for Excel.
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