With the LEC Summer Playoffs looming, the team behind them has been making moves to grow the LEC brand. As such, the LEC has welcomed a very important brand in the financial services industry as its partner. Mastercard has been named a LEC Paying Partner for the 2021 Summer Playoffs and both 2022 Playoffs.
Mastercard as a LEC partner
Mastercard’s expansion into Europe builds on the long-standing relationship it had with the League of Legends scene. The brand has already sponsored different leagues, such as LCS in NA, CBLOL in Brazil. They have even sponsored their international events, sponsoring both MSI and Worlds. This partnership means the birth of more content and experiences for LEC staff and fans alike.
Along with the association is their sponsorship of the “Play of the Week” during the 2021 Summer Playoffs. This segment highlights the most memorable plays during the weekend.
Jeannette Liendo, Senior Vice President of Marketing and Communications for Mastercard Europe, was very proud of the partnership. “We are proud to partner with the League of Legends European Championship. This builds on our successful global partnership with Riot Games. We want to connect people with their passions, and in Europe, League of Legends esports fans’ passion for the game is undeniable. “
“We look forward to selecting unique experiences that are priceless for fans, such as on-site event activations at the League of Legends European Championship Finals and other promotions.”
In addition, its Senior Manager of Business Development and Partnerships, Zeynep Garcia, was excited to see what this partnership could bring. “Mastercard has become a staple when it comes to professional League of Legends associations and we are beyond excited for them to join the LEC family.”
“His dedication and passion for delivering top-notch content will play an important role in taking the LEC Finals fan experience to the next level.”
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